MAISON VEUVE CLICQUOT
EDITORIAL DESIGN MEETS Data merge workflow
A demonstration of high-end editorial standards combined with automated production workflows. The goal was to translate complex product data for the premium champagne segment into a clean, grid-based catalog system that maintains brand luxury while being highly scalable.
Additionally the creation of an exploration of 3 distinct Veuve Clicquot labels.
Idea, Concept, Visual, Data Merge Workflow
I developed a modular design system that bridges the gap between database management and aesthetic excellence. By utilizing Data Merge workflows (Excel to InDesign), I streamlined the production process, ensuring 100% accuracy for technical details like article numbers, tasting notes, and pricing.
The visual language balances the iconic "Clicquot Yellow" with a minimalist Swiss-design grid. To elevate the presentation, I integrated Generative AI for high-end product staging and custom label iterations, showcasing how modern tools can accelerate the creative production cycle without compromising on quality.
